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Your monthly ranking report should include the breakdown of the keywords that are driving traffic to their site. This will help them understand the value of their investment in SEO and help them determine whether they need to alter their strategies for targeting keywords. You can use tools such as SpyFu to get this information. This will provide a list of keywords that are driving organic traffic to your client's website. The monthly ranking report must also provide a summary of the client's backlink profile. This is a crucial element in search engine optimizing and will aid in identifying weak points in your client's strategy. You can then offer suggestions for improvement. Affordable seo services in London are a great way to boost your online visibility and attract more visitors to your website. These services can help you be noticed in any field. A reputable company will help you optimize your website to achieve tangible growth. 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ORM is essential for any SEO services company because it promotes positive consumer sentiment. It's not going to eliminate all negative reviews or opinions about your business but it will ensure that the most positive content is shown first in SERPs. This will help you build customer confidence, boost sales and create repeat business. It will also help improve your marketing efforts and increase brand awareness. A company's reputation can be damaged rapidly when it suffers from an unfortunate event such as a viral video or a public relations catastrophe. A well-known corporate research think tank, Weber Shandwick, reported in 2020 that 63 percent of the market value of a company depends on its reputation. It can take a long time to build a reputation however, one mishap can destroy it within minutes. It is important to establish a strategy to safeguard your reputation and your business's market shares from negative publicity. One of the most efficient strategies for ORM is to employ social media and press release strategies to highlight positive aspects of your business. You can also use Google My Business or Yelp tools to verify the information of your business and encourage customers to leave reviews. If you get an unfavourable review it is crucial to respond promptly and courteously. You can offer a sincere apology and detail the steps you're taking to resolve the issue. A good reputation management strategy should include the use of search engine optimization (SEO), which includes optimizing website pages and other online properties. This should include any sites associated with your company including directories, social media, and other websites. It should include the claiming and optimization of Google Business Profiles in order to improve their visibility in local search results.